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Succeeding as a startup in enterprise SaaS
By Eric M. Jackson, CapLinked co-founder and CEO Building an enterprise Software-as-a-Service (SaaS) business bears little resemblance to launching a consumer web application. The product needs,...
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The key to startup success sounds right, but it’s a hard choice
By Kevin MacDonald, Kit Check co-founder and CEO Focus is the key to getting something off the ground. When you first start a business, you want it to be as large and far-reaching as possible. However,...
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How to know when it’s time to scale your startup
By Scott Brandt, vice president of marketing, SurePayroll The startups we hear about in the news make it look easy. But the men and women running startups know there’s a lot more blood, sweat, and...
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A dozen reasons why startups, and their investors, seek federal trademark...
By Timothy Engling, partner, Michael Best & Friedrich, LLP StartUp Beat readers are visionaries who appreciate entrepreneurship and innovation, but maybe not yet trademark law. Technology startups...
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Moving from concept to business: The eight principles of Zero to One
By Ross Beyeler, founder and CEO, Growth Spark I’ve met with hundreds of entrepreneurs all at varying stages in their ventures. The overwhelming percentage, however, seem to be stuck in ‘startup’ mode...
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Why be ‘lean’ when you could run a ‘fat’ startup?
By Sagi Bakshi, GM of installCore at ironSource From diets to startup advice, everyone is promoting the idea of ‘lean.’ But being told to create a lean startup was one of the first (of many) rules we...
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Sales and marketing funnel best practices: Tech startup perspective
By Greg Gretsch, Sigma West managing director At a recent summit hosted by Sigma West, sales and marketing leaders met to share best practices for startup technology companies. The discussion focused...
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Finding the sweet spot in pricing startup products and services
By Melissa Gelfand, SurePayroll Let’s face it. You started a business for a variety of reasons, and one reason was inevitably to make money. Depending on your business model, pricing products and...
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Six rules of the startup CTO playbook
By Jinesh Parekh, Idyllic Software CEO What is it like being the CTO of a startup? Titles mean zilch in the startup frame of things. You know it’s true. Sometimes roles get so mixed up it’s difficult...
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Risk management for startup founders
By Torsten Kolind, YouNoodle co-founder and CEO Starting a company is rarely a ‘safe’ choice, but can be amazing when done thoughtfully and strategically. Although founders tend to have a certain...
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An unsexy but important topic for growing startups: Getting payroll taxes right
By Andy Roe, SurePayroll general manager As you start a new business, the calculations surrounding payroll taxes may not be the first thing on your mind. You’re more likely thinking about bringing in...
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Building a successful startup: Embracing the right approach for success means...
By Ramon Nuñez, LiveHive co-founder and CEO Managing a startup versus managing a larger, more established company requires a different approach. To avoid common pitfalls and successfully grow their...
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Five reasons why most new startups won’t make it in 2015
By Julian Bolster Most new businesses fail within the first 18 months and it’s no different for startups, unfortunately. The following five reasons are usually the most prominent reasons for this. Fear...
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Resolve to kickstart that dream startup in 2015? Some tips for making it a...
By Taffy Williams, president and CEO, Colonial Technology Development Company The new year is a time when many adopt resolutions meant to make their year more successful. Some people decide to lose...
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Case Study: Three keys to bootstrapping successfully
By Julia Zhen, Zenni Optical COO Each year, venture capital firms in the U.S. invest tens-of-billions of dollars in promising tech sector companies, identifying startups with high growth potential, and...
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How do you impact startup culture, remotely?
By Ramon Nuñez, LiveHive founder and CEO Startups are vibrant and exciting places where a single individual can have a dramatic impact on the company—including its culture. Moreover, a strong culture...
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Hiring: How much time off should you give new employees?
By Andy Roe, SurePayroll general manager Hiring your first employee or set of employees is an exciting time. It means your business is growing and you’re no longer just your own boss. You’re...
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Building a startup within a large company
By ADEBAYO ONIGBANJO, ZEBRA TECHNOLOGIES When people think of startups, they imagine a small group of people innovating and building something new in a garage. They have an idea and try to build a...
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Starting a business? Start with a mentor
By ANDY ROE, SUREPAYROLL GENERAL MANAGER Mentors have a storied history in the business world. Some of the most famous and successful entrepreneurs have benefited from the help of a wise advisor. Mark...
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Strategizing for success: Keys for planning annual sales and marketing goals
Each first quarter amid the fresh New Year, it’s prudent to prepare a profitability plan for the coming months, especially with respect to your sales and marketing endeavors. Doing so can give you a...
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